When choosing an animation studio, it’s important to consider several factors. These include their experience and portfolio, their in-house capabilities, and their sales funnel. If you’re unsure, you can always ask for samples of their work. This will help you to judge their style and ability to produce high-quality animation. However, make sure the samples you request match your project’s needs. Otherwise, choosing the wrong studio can have devastating consequences.



When choosing an animation studio, it is important to know that you’re getting more than just a product. Each company has its own specific needs and wants. Some operate more like a vendor, while others are more like a partner. Knowing the difference between the two types will help you make the right decision, and it will save you time, money, and headaches.

The first thing you need to look for when choosing an animation studio is experience. You don’t have to be an animation artist to hire a studio with a great portfolio and extensive experience. The best way to find a company with the right experience is by speaking with previous clients. You can ask them about their satisfaction with their experience with that studio, and you should always be able to find reviews from other clients.


An animation studio should have a well-designed website containing a portfolio of their previous work. The portfolio should include not only the finished pieces but also their storyboards and character designs. This way, it will help clients see what they can expect from their artists. It should also include more than just the final pieces, such as animation minutes, style frames, and a demo reel.

The portfolio should feature a lot of engaging designs, which will draw viewers in and hold their attention. A great example of this is the gTeam video, which is made with psychedelic colors and a unique character design. A good design isn’t difficult to describe; everyone knows what’s good when they see it.

In-house capabilities

The in-house capabilities of an animace studio play a crucial role in the quality of the finished product. Although an agency can hire freelancers, a core team of in-house employees is essential to achieve the highest quality standards. These individuals handle everything from strategy and style to script and storyboard. They also coordinate runner work and handle billing and other administrative tasks.

It is vital for an animation studio to have in-house capabilities for production management. It is important to have a dedicated project manager to work with clients. They will handle billing and invoicing issues, and will ensure that the completed piece is ready for internal compliance review.

Sales funnel

When choosing an animation studio, there are many things to consider. One of the first steps in selecting a good one is to look at their portfolio. This will give you an idea of their style and specialties. It is helpful to look at the video and audio quality to make sure the production is of a high quality. You can also read reviews and testimonials from past clients.


Another important step in choosing an animation studio is to look at their website. This will give you an idea of their style and how they handle animation projects. It is also important to make sure that the style of the animation studio matches your project type. Choosing the wrong studio can have disastrous results.