How to Grow a Digital Marketing Agency

There is a lot to think about when starting a digital marketing agency. For starters, you need to determine whether there is demand for your services.

You should also consider how you will charge clients. This will affect your profitability. Finally, you should create a compelling client onboarding process.

1. Get Organized

One of the biggest mistakes that agency owners make is focusing too much on boosting their clients’ business and neglecting their own. You can be a full service digital marketing agency or a specialized agency, but it’s important that you focus on what your expertise is and avoid trying to do everything and anything.

Getting organized involves creating a marketing calendar and adding tasks to it as soon as they’re approved. This will help you track client work and ensure that deadlines are met. It also saves time, as you won’t have to spend hours preparing reports manually for each client.

2. Hire the Right People

When it comes to hiring the right people, you need to make sure they are capable of doing their job well. This means putting in the effort to find and interview candidates that are a good fit for your agency.

Once you’ve found the right people, it’s important to invest in training them. This will help them to understand your agency’s process and deliver the best results for your clients.

Finally, it’s important to promote your agency to attract new business. This can be done by posting job listings on social media and by creating valuable lead magnets (such as eBooks, templates, white papers, and tools). These lead magnets will help to capture potential leads and nurture them until they are ready to hire a digital marketing agency.

3. Invest in Technology

A digital marketing agency needs to invest in the best technology to grow. This can include project management software, team collaboration tools like Slack or Zoom and workflow automation apps such as Zapier.

It’s also important for a digital marketing agency to make sure their website follows modern web design standards and is optimized for mobile devices. Additionally, agencies should use social media management tools to streamline their communication with clients.

Finally, agencies should focus on niche markets and stick to their specialties to ensure they can provide value to clients. This also allows agencies to become more efficient by streamlining their internal processes and creating a consistent service delivery model.

4. Create a Unique Selling Proposition (USP)

Creating a unique selling proposition (USP) is critical to gaining market share and establishing your agency’s reputation. Your USP is a concise statement that clearly communicates the benefits of your products and services to potential customers.

A USP is more than just a slogan or catchphrase; it must be embodied in every aspect of your business. For example, Death Wish Coffee’s USP is “Craft a better experience” and Fullstory’s is “Craft a more perfect digital experience.” These examples are both compelling and memorable. They also fulfill a need that consumers have, such as time savings or expert advice, Check out this site.

5. Create a Content Strategy

Digital marketing agencies should focus on creating content that meets their clients’ needs at each stage of the buyer journey. This content should be designed to attract potential customers and educate them about their products or services.

A good content strategy also includes a plan for repurposing existing content. This will help you maximize your SEO ROI and ensure that your content is being seen by the right people.

For example, In Motion Marketing often interviews forum moderators in niche industries to reach a targeted audience. This helps them build relationships with potential clients and generate leads.

6. Create a Lead Nurturing System

Nurturing leads through a series of campaigns is critical for digital marketing agencies. Each campaign should be carefully planned and set up to a specific goal. Whether that is driving new sales, re-engaging passive customers, or gathering more data on existing leads.

Creating an effective nurture strategy starts with the understanding that each prospect has different needs at each stage of the journey. For example, a potential client who is in the early stages of research should be enrolled in a lead welcome sequence to help them learn about your products.

7. Invest in Marketing Automation

One of the biggest challenges that digital marketing agencies face is finding new clients. This is especially true for smaller agencies that are trying to compete with larger agencies for the same client pool.

This is where investing in marketing automation can come in handy. By using software tools like Zapier or IFTTT, you can create “recipes” that automate certain tasks or actions between different applications.


For example, you can set up a Zapier recipe that automatically sends a email to your sales team when a new lead is added to your CRM. This is a great way to stay top of mind with potential clients and nurture them until they’re ready to buy your services.